http://madeitandateit.tumblr.com/

RECONTEXTUAL

From Fluxus artist Robert Watts. This was part of an exhibition called Photography Into Sculpture held at the MOMA in 1970.

SMALL TIME

Love this product packaging found at Old Faithful Shop. Top: D.S. & Durga; bottom: Bonnie's Jams. When I checked out Bonnie's site, I found this great quote on her blog: "Like most people in business, I think about branding. So I was struck by Osama’s cave and hills branding strategy. In fact he lived in a villa with all the usual comforts." Tying into this, earlier this morning I happened to read an article from last year about Andy Spade: "'The bigger you get, the smaller you act.' [ie] The more personal a brand, the more stuff it can sell." Great news, but frankly I think I prefer the idea of business growing while keeping true to themselves rather than becoming big and then 'down branding'. Bonne Maman is a great example of this, have they ever changed their packaging? I don't think so.

ITALY pt. 1

I HAVE TO MAKE THIS

Perfectly imperfect flourless chocolate cake from Sophie Dahl. Recipe found here.