30 June 2010


Surprisingly, this is from the Fall '10 Levi's campaign from Wieden + Kennedy. Apparently it was first an installation shown in a gallery in New York, and now in San Francisco where this photo was taken, they've turned a storefront into a 6-month pop-up print shop. Interesting that they brought the vandalized wooden construction wall inside and are using it as an art installation. I wouldn't put it past W+K to have embellished the wall a bit themselves in addition to the locals. Anyway, I like the sentiment of the sign and of course, everybody loves neon. Photo by friend Michele Janezic.

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